S1 E7: Simplify to Scale: Streamlining Your Business for Success

Growth shouldn’t feel chaotic—or exhausting. In this episode of Lead Empowered TV, Nathan Mitchell sits down with Coleen, founder of Simplified CEO Systems, to unpack why so many entrepreneurs hit burnout just as their business starts gaining momentum. Coleen shares what really happens when business owners leave corporate structure behind, the early warning signs your backend can’t keep up, and the must-have systems every entrepreneur should set up early to avoid building on chaos. They also tackle the biggest myths around CRMs and automation—and how simplifying your systems can actually create more freedom, not more complexity. If you’re scaling your business and feeling the strain, this conversation will help you simplify to scale—without burning out.