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S5 E15 Building with AI: Agents, Automation, and the Future of Marketing
This week on Crunching Your Growth, Phil Masiello sits down with Britton Upchurch, founder of Perci AI, to explore the rapidly evolving world of AI, agents, and what it really means to build an AI startup in today’s market.
Britton shares how Perci AI is helping marketers write Amazon listings with AI while offering a grounded perspective on the opportunities and limitations of modern AI systems. The conversation goes beyond the buzzwords and into the real mechanics of adoption, orchestration, and reliability.
In this episode, we discuss:
Launching Perci AI and building in a fast-moving AI landscape
Why agent reliability is one of the biggest challenges in AI today
The technical thinking behind orchestrating more complex automations
How AI agents could reshape business workflows, decision-making, and team roles
The fundamentals business leaders need to understand before adopting AI tools
Whether you’re a founder, engineer, SEO leader, or marketer trying to make sense of the agentic future, this episode delivers practical insight without the fluff.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
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