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Season 78 Episode 8363

Utopia of Marketing: The Impossible made Possible

"Unlock the secrets to marketing innovation with Bill Testa and Mike Hutzel, the dynamic duo behind a groundbreaking platform that's rewriting the rules of engagement between consumers, advertisers, and sponsors. During our invigorating exchange, we traverse their platform's remarkable seven-year journey from inception to a full-fledged beacon of hope for small businesses and non-profits alike. This dialogue is peppered with stories of challenge and triumph, illustrating how this tool is not just another service in the marketplace but a 'unicorn' that is democratizing marketing solutions for those who once deemed them out of reach. "

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