S1 E28 - Your Message, Your Magnet: How to Tell the Story That Attracts the Right People with Jennifer Kaplan

In a noisy world, your message is your magnet — and how you tell your story determines who you attract. This week, I sit down with Jennifer Kaplan, founder of Evolve PR, to talk about something every leader, entrepreneur, and professional needs to master: personal messaging. We dive into how your message shapes not just your brand, but your business relationships, your team, and your impact. Because when your story isn’t clear — neither are your results. Jennifer and I unpack how to: ✨ Build a message that attracts the right clients (and repels the wrong ones) 💬 Align your story with your team so everyone’s communicating the same vision 💡 Bring the human side of your business forward — because people connect with people, not perfection If you’ve ever struggled to explain what you do, why it matters, or how to get others to care — this episode will help you craft a message that finally lands. It’s time to own your story… before someone else tells it for you. Meet Jennifer Jennifer Kaplan founded Evolve Public Relations and Marketing in 2010, driven by the goal of connecting with her clients to understand and meet their needs. She brings years of start-up experience, dating back to 2005, when she co-founded PRIME 3, LLC. A Phoenix native, Jennifer prides herself on knowing the dynamics of the Valley and the deep-rooted relationships she has established. She has received numerous awards including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award (2022), Phoenix Business Journal’s “40 Under 40” Award, and recognition among “The Most Influential Women in Arizona Business” by AZ Business Magazine. Jennifer has a degree in public relations from Arizona State University and is always cheering on the Sun Devils. Jennifer also enjoys spending time with her new family and finding ways to support the community. Yoga is her favorite outlet.