S1 E6: Is Email Dead? How to Sell Simply In A Noisy Market

Selling today feels harder than it should. Buyers are overwhelmed, inboxes are crowded, and many “experts” insist email is dead. But what if the problem isn’t email at all—it’s how most teams are using it? In this episode of Lead Empowered TV, I sit down with Beth Mastre, a recognized expert with over 30 years of experience helping sales teams unlock revenue through strategic email communication. Beth has partnered with organizations ranging from high-growth startups to Fortune 500 companies including Microsoft, Disney, NASDAQ, Adobe, and IBM. We unpack why modern selling has become so complicated, how outdated approaches are costing teams opportunities, and why email—when done right—remains one of the most powerful tools in sales. Beth shares her philosophy of using email not to pitch, but to spark curiosity and earn the first meeting, along with practical insight into what a strong sales email actually sounds like using her proven three-sentence structure. If you lead a sales team, coach leaders, or sell in a noisy, competitive market, this conversation will challenge common myths and help you simplify your approach while strengthening your pipeline. 📌 Key Topics Covered: • Why selling feels broken today • The myth that “email is dead” • How to stand out in crowded inboxes • What great sales emails actually sound like Subscribe, share, and join us as we help leaders sell with clarity instead of noise.