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S2 E43 - BRAINSync to Activate Impact
Silvia Li (pronounced "Lee") is the founder of BrainSells Global and the creator of the BRAINSyncingTM framework, a neuroscience-backed approach to activating buyers and accelerating business development. With over 20 years of enterprise sales leadership and commercial success, Silvia has guided more than 5,000 professionals to move beyond simply executing a sales process, helping them build high-trust, joint-value relationships that spark buyer engagement and preference. Renowned as an engineer of buyer behaviors and human connections, Silvia blends brain science with practical business strategies to give teams a clear competitive edge in crowded markets. She collaborates with growth-focused leaders and organizations – including some of the world’s largest tech firms, financial institutions, and healthcare companies – to co-create transformative outcomes for both clients and internal teams. Through Buyer Activation Labs and BRAINSyncingTM, Silvia helps leaders and sellers become the indispensable thought partners their clients actively choose. A proud Johns Hopkins alumna with advanced coaching certifications, Silvia is also an avid traveler (having explored nearly 50 countries), a passionate tennis and pickleball player, a connoisseur of Japanese sake, and a home cook featured in the Chicago Tribune.
