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S4 E29 Decoding Amazon Now: Tariffs, COSMO & Rufus—What Sellers Must Do Next (with Pasha Knish)
Amazon’s ground is shifting under sellers’ feet. Tariffs are squeezing landed costs, customers are acting differently (more discerning, more deal-driven, more AI-assisted), and Amazon’s COSMO/Rufus changes are reshaping how listings are parsed, ranked, and surfaced. This week on Crunching Your Growth, Phil Masiello sits down (again) with Pasha Knish, CEO of AMZ Optimized, who’s scaled brands from college-hustle to eight-figure runs with 13+ years of in-the-trenches experience. We’ll unpack what’s happening with shoppers, how tariffs cascade through contribution margin, and the exact levers to pull so your catalog is findable, clickable, and defensible in a COSMO/Rufus world. Expect crisp segments—What Worked, The Stall, The Fix, The System—with practical playbooks on keywords, attributes, pricing architecture, and conversion drivers. If you sell on Amazon (or plan to), this is your weekly working session.
