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S5 E26 How Michael La Spisa Built a 7-Figure Pet Brand and Turned AI Into a Revenue Tool
This week on Crunching Your Growth, Phil Masiello sits down with Michael La Spisa, a 26-year-old entrepreneur, father, and co-founder of Googipet, a family-owned natural dog vitamin and supplement company he launched with his two brothers in 2020.
Googipet has grown into a 7-figure pet wellness brand focused on helping dogs live longer, healthier lives through natural supplements for daily wellness, allergies, digestion, mobility, calming, and dental health. The company emphasizes made-in-the-USA manufacturing, quality ingredients, third-party testing, and simple solutions for everyday pet parents. Googipet also highlights its NASC membership and science-based natural supplement positioning on its website.
Michael’s path did not follow a straight line. While building Googipet, he spent three years at Flywheel, learning Amazon marketplace strategy, ecommerce growth, PPC, operations, and customer behavior. Those lessons helped shape how he thinks about scaling a brand, solving operational problems, and finding leverage.
Today, Michael is also the founder of OptiCommerceAI, an AI automation agency helping businesses capture more leads, respond faster, automate follow-up, and reduce missed revenue opportunities through voice AI, CRM automation, and custom workflows. OptiCommerceAI positions itself around “0 missed calls,” 24/7 coverage, instant response, and AI that works with teams rather than replacing them.
In this episode, Phil and Michael discuss building a brand with family, the realities of scaling on Amazon, what pet parents really care about, and how small businesses can use AI in practical ways that actually drive revenue.
Scaling isn’t magic, it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello, 4x exit founder, agency CEO, and author, the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
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