Season 25 Episode 621
Think Engage Thrive E24 Joe Roetheli Returns with more stories and inspiration
Joe and his wife Judy turned entrepreneurs when they began a pet food/treat company with the dental treat known by many dogs and cats as “Greenies®”. After growing the company to the eighth largest pet food/treat company in the world and receiving over 4 dozen awards, the company was sold to Mars, Inc. in 2006. Joe and Judy remain entrepreneurs today with their launch of @YummyCombs, a full-body pet treat that addresses dental health, superior nutrition, and great taste, while actively battling choking hazards through special product innovations.
