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Season 26 Episode 1701

S2 E6 The UnNoticed Entrepreneur with Jim James

Jim has built businesses from a suitcase on three continents over the past 25 years, all using public relations. His first brush with ""getting noticed"" was at age 18, when he jumped out of a plane in return for sponsorship and received expedition equipment in exchange for media publicity. He hasn’t stopped this model of brand-business building since then. Having grown up in Europe, Africa, and America, Jim moved to Singapore at the age of 28 to start his first company, EASTWEST Public Relations. Since 1995, the B2B agency has opened offices in Singapore, China, India, and the UK, serving over 500 predominantly B2B tech clients. In China between 2006 and 2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus, vice chair of the British Chamber of Commerce in China, founding president of the EO Network Beijing Chapter, and a number of other profit and not for profit ventures, including the biannual British Business Awards. He was awarded the “Top International Innovator” award by Top Touch media in China in 2017. Jim returned with his young family to the UK in June 2019. He hosts ""The UnNoticed Show"" and is a published author author under Wiley (NYSE:WLY) and coach. He enjoys spending his time listening to podcasts while waiting for his daughters and walking his Beagle in the Wiltshire countryside.

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