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S4 E5 The Hidden Goldmine: Scaling Fast with Customer Winbacks w Dan Pfister
This week on Crunching Your Growth, Phil Masiello sits down with Dan Pfister, the founder of WinBack Labs and author of Million Dollar Winback. Dan shares how eCommerce startups can unlock a hidden revenue stream buried in their past customers—without spending big on ads or new acquisition. While at The Business Source Corp., Dan helped acquire over 50,000 customers and developed a winback strategy so effective it became the foundation of his next venture. On this episode, you'll learn how a simple customer winback campaign can generate six-figure returns, cut acquisition costs, and boost customer lifetime value—fast. If you're a founder or growth marketer looking for low-risk, high-reward ways to grow, you can’t afford to miss this conversation. Dan Pfister is the founder of WinBack Labs. He's also the creator of The Winback Revenue Framework, which has recovered millions in lost revenue and won back thousands of lost customers. His 'Customer Winback Benchmark Study' documented the tremendous ROI of customer recovery. And, as host of The Winback Marketing Podcast and author of 'Million Dollar Winback,' Dan shows businesses how they can tap into the goldmine of revenue sitting dormant in their lost customers. Join Phil Masiello on Crunching Your Growth, a new weekly show on e360tv, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!
