You're watching:
S4 E9 Seed Queen: How Kathie Pelliccio Built a Snack Empire from a Cast Iron Skillet
From a 1980s coffee truck to selling thousands of pumpkin seed snacks at a craft fair, Kathie Pelliccio’s journey is one of scrappiness, flavor, and resilience. On this episode of Crunching Your Growth, we sit down with the founder of SuperSeedz—a brand that started in her kitchen and grew into a shelf-stable snack success story.
Kathie shares the lessons learned from bootstrapping her way through packaging struggles, Expo West overkill, international ingredient sourcing, and even a pandemic pivot. You’ll hear how she turned skepticism into hugs, DIY into demand, and one skillet into a superfood brand that's seeding a national movement.
If you're an entrepreneur building a CPG brand, obsessed with product-market fit, or just love a good origin story that’s crunchy in all the right places—this one’s for you.
