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S5 E6 The Workflow Advantage: AI, Automation & Human-Centered Design with Tom Nassr
Most teams don’t have a people problem—they have a workflow problem. This week, Phil sits down with Tom Nassr, serial entrepreneur and Co-Founder of XRay.Tech (and former founder of design agency Checkmate.Digital, exited in 2019). Tom’s mission: design smarter, human-centered systems so knowledge workers can spend less time on repetitive tasks and more time on meaningful work.
We dig into how to map processes, where AI and automation add real value (not hype), and why the hardest part isn’t the tech—it’s education and change management. Tom also previews his new initiative, LowCodeEngineers.com, bringing enterprise-grade workflow design to small businesses via hourly engagements. If you’re scaling and feel the friction, this conversation is your blueprint from reactive to reliable.
