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S5 E13 Turning Carbon into Impact: Robert Silverman on Building The Good Charcoal Company
What happens when a capital markets operator with three decades of deal experience decides to build a mission-driven consumer products company?
On this episode of Crunching Your Growth, Phil Masiello sits down with Robert Silverman, President of The Good Charcoal Company—a business producing high-quality, all-natural hardwood charcoal while championing sustainable and ethical sourcing practices.
Robert brings a rare lens: he’s built businesses across Capital Markets, Real Estate, and Retail, worked at major investment banks including Citigroup, Bear Stearns, and Standard Bank, and now applies that same discipline to building a purpose-led brand with real operational standards.
We dig into what “mission-driven” looks like when it’s not a slogan—how to align supply chain, quality, and growth… without compromising the principles that made the brand matter in the first place.
Scaling isn’t magic, it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
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