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S5 E9 From Burt’s Bees to Seventh Generation: Building Brands People Trust
This week, we’re joined by John Replogle—Founding Partner at One Better Ventures and former CEO of Seventh Generation, with prior leadership roles at Burt’s Bees, Unilever Skin Care, and Guinness. John has been at the center of the conscious consumer movement, proving that “mission-driven” doesn’t mean “margin-optional.”
In this episode, we break down what it really takes to scale a values-led brand without losing the plot: growth strategy that doesn’t cannibalize trust, culture design that keeps teams aligned under pressure, and mission + values that actually show up in decision-making (not just on a poster in the hallway).
If you’re building a consumer brand—or leading a team through growth—this conversation will challenge how you think about strategy, leadership, and the kind of company you’re actually building.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
