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S2 E 24 Packaging, Story, Scale: The SAYN Playbook for Premium Beauty
Premium beauty doesn’t just need shelves—it needs stewardship. This week, Shmuly Ainsworth, founder of SAYN, breaks down how his team moved from “moving product” to owning outcomes: elevating packaging standards, sharpening storytelling, and building an integrated growth infrastructure across strategy, operations, marketing, and channels. We unpack why classic distributors fail premium brands, what great partner accountability looks like, and how brand integrity and performance can (and must) scale together.
