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S5 E14 Built for the Long Road: Thom Hill on Brand Resilience, Reinvention, and Iron & Resin
This week on Crunching Your Growth, Phil Masiello sits down with Thom Hill, founder of Iron & Resin, to talk about what it really means to build a brand with grit, authenticity, and staying power.
Thom’s entrepreneurial story is anything but ordinary. From buying a small screen-printing shop with all the money he had after a chance sidewalk encounter, to building multiple apparel brands distributed in thousands of retailers nationwide, Thom created businesses rooted in surf, moto, adventure, and a deep belief in quality over hype.
But the road was far from smooth.
After personal and business upheaval led to the closure of multiple brands and the loss of nearly everything he had built, Thom was left with one key asset: the intellectual property for Iron & Resin. From that foundation, he rebuilt the brand with purpose — and has grown it steadily since relaunching.
In this episode, Phil and Thom discuss brand building through lived experience, why quality and durability still matter in a disposable world, what founders can learn from setbacks, and how resilience can become one of the most valuable assets in business.
This is a powerful conversation for entrepreneurs, brand builders, and anyone who understands that real growth is rarely a straight line.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
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