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S5 E3 From Expert to Business Celebrity: Building Market Eminence with David Newman
Most founders and CEOs aren’t losing to better products—they’re losing to louder brands.
In this episode of Crunching Your Growth, I’m joined by David Newman, CSP — keynote speaker, bestselling author of Do It! Marketing, Do It! Speaking, Do It! Selling, and now Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth.
David has delivered over 600 keynotes and work sessions and worked with 44 of the Fortune 500 (IBM, Microsoft, Oracle, American Express and more). He also hosts The Selling Show, a podcast ranked in the top 1% globally with over 500 episodes.
In this conversation, we dig into:
Why “being good at what you do” is not enough to win your market
How to move from “best-kept secret” to category of one
The difference between ego branding and market eminence
Simple, practical plays founders can run this quarter to stand out, charge more, and grow faster
If you’re a founder, CEO, or expert who’s tired of competing on price and begging for attention, this episode will show you how to become the obvious choice in your space.
