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S4 E15 From Garage to Private Equity: How Luke Peters Built and Sold a $600M Brand
How do you scale a company from your garage to over $600 million in sales—without outside funding?
On this episode of Crunching Your Growth, host Phil Masiello sits down with Luke Peters, the founder of NewAir, who bootstrapped his business into a national eCommerce brand and exited in a mid-eight-figure private equity deal.
Luke reveals the lessons he learned building a capital-efficient company that scaled through Amazon, Home Depot, and big-box retail—all while maintaining 100% ownership. Now a trusted CEO coach and board advisor, he breaks down the APPM framework—Alignment, Product, People, and Margins—that he uses to help founders optimize for growth, leadership, and exit strategy.
If you’re a founder, operator, or aspiring entrepreneur, this episode is packed with actionable strategies to help you grow smarter, scale faster, and build a business that buyers want.
