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S5 E20 The AI Workflow Advantage: AI, Automation & Human-Centered Design with Tom Nassr
Most teams don’t have a people problem—they have a workflow problem. This week, Phil sits down with Tom Nassr, serial entrepreneur and Co-Founder of XRay.Tech (and former founder of design agency Checkmate.Digital, exited in 2019). Tom’s mission: design smarter, human-centered systems so knowledge workers can spend less time on repetitive tasks and more time on meaningful work.
We dig into how to map processes, where AI and automation add real value (not hype), and why the hardest part isn’t the tech—it’s education and change management. Tom also previews his new initiative, LowCodeEngineers.com, bringing enterprise-grade workflow design to small businesses via hourly engagements. If you’re scaling and feel the friction, this conversation is your blueprint from reactive to reliable.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
#FutureOfWork #WorkflowDesign #Automation #AI #ProcessAutomation #LowCode #NoCode #DigitalTransformation #operationalexcellence #KnowledgeWorkers #Productivity #ScaleUp #Entrepreneurship #SaaS #FounderLife
