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S5 E12 From Aztec Tradition to Modern Snack Aisle: The Paktli Foods Story
This week on Crunching Your Growth, Phil sits down with Seena Chriti—Mexico-born culinary visionary, food media expert, and founder of Paktli Foods—a brand reinventing alegrías (meaning “joy”), a 16th-century Aztec-inspired snack made with puffed amaranth.
Seena shares how she transformed a childhood favorite into a premium, modern product—blending puffed amaranth, quinoa, and millet with organic chocolates, dried fruits, and nuts—no additives, no preservatives, and options that are certified organic, gluten-free, vegan, and soy-free.
You’ll hear the real founder story: launching during the pandemic, scaling production through a kitchen incubator, breaking into local retail fast, earning major grant support, and joining PepsiCo’s 2024 Greenhouse Accelerator Program to fuel expansion—including placement support for Sprouts Farmers Market.
And it’s not just growth—Seena also built a mission-driven model employing immigrant mothers, creating opportunity while building a standout CPG brand rooted in culture, symbolism, and joy.
If you’re building in food, CPG, or any brand where story matters—this episode is a masterclass in how to scale without losing your soul.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
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