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S4 E6 Craft, Community, and the Business of Spirits: The Andrew Friedman Playbook
This week on Crunching Your Growth, Phil Masiello sits down with Andrew Friedman — a hospitality visionary, serial entrepreneur, and a driving force behind some of Washington State’s most influential beverage institutions. From founding Liberty, one of Seattle’s most acclaimed craft cocktail bars, to launching not one but two spirits distribution companies, Andrew has not only mastered the bar scene — he’s reshaped it.
In this episode, we unpack how Andrew scaled Liberty into an award-winning landmark and then transitioned to building businesses that empower other bartenders and craft producers. You'll learn about the power of niche positioning, grassroots growth, and how Andrew turned passion into scalable success — all while nurturing the next generation of bartenders and distillers.
If you’re in food & beverage, hospitality, or simply looking to scale a brand while staying true to your roots — this is one conversation you don’t want to miss.
