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S5 E22 Scaling to 350 Million: The Healthline Blueprint with David Kopp
How do you grow a digital health platform from 1 million users to 350 million? You ask David Kopp.
On this episode of Crunching Your Growth, Philip Masiello sits down with the newly appointed CEO of Sleep Doctor, David Kopp. With over 20 years of experience leading consumer-centric healthcare businesses, David shares his "Action Over Applause" approach to scaling.
We dive into his legendary decade at Healthline Media, where he led the company through two successful acquisitions and built the largest digital health site in the U.S. Now, David is set to disrupt the $500B sleep market by making clinical sleep care accessible and cost-effective through at-home testing and consumer-first education.
What you’ll learn in this episode:
The mechanics of scaling a direct-to-consumer (DTC) health brand.
Why "easy access" is the next frontier in clinical healthcare.
Lessons from leading Healthline to surpass WebMD.
David’s dual role in mission-driven leadership at Sleep Doctor and Oar Health.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
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