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S5 E8 From Founder-Led Sales to a Scalable Revenue Machine — with Matt Uber Spinwheel Sales
Sales doesn’t have to feel like roulette.
This week on Crunching Your Growth, we’re joined by Matt Uber, founder of Spinwheel Sales—a sales operator and leadership coach with 15+ years in automotive, 10+ years leading teams, and a track record of helping organizations move from inconsistent results to predictable, measurable revenue.
Matt cut his teeth in dealership retail and BDC operations where speed-to-lead, structured follow-up, and accountability aren’t “nice-to-haves”—they’re survival. Now he brings those same principles to founders and leadership teams across industries, helping them transition from founder-led selling to process-led growth.
In this episode, we’ll unpack:
The warning signs your sales org is still “winging it”
The real reason follow-up breaks (and how to fix it)
How to build a scalable SDR/AE structure without adding chaos
Coaching-first leadership: developing people while raising the bar
The systems that turn pipeline into a true revenue engine
If you’re building a sales team, rebuilding one, or ready to stop being the bottleneck—this one’s for you.
Scaling isn’t magic, it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello, 4x exit founder, agency CEO, and author, the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
