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S5 E11 From Events to Ecosystems: Turning Connections Into Compounding Revenue
Most brands try to buy growth with more ads—then wonder why CAC keeps climbing. In this episode, Phil sits down with Beatriz Nahuz (CEO of MENFIRST, founder of EcomTherapy and EcomTherapy: Event Intelligence) to unpack a smarter path: building revenue-generating ecosystems that compound over time.
Beatriz reveals how she turns disconnected opportunities into infrastructure—partnership channels that reduce CAC, creator networks accountable for conversions, and events engineered for deals that actually close (with the follow-up systems most teams skip). You’ll also hear hard-won lessons from her track record: exiting Blue Fish Sport after a 14-year run to Nordstrom distribution, scaling MENFIRST to 8 figures (featured in CBS, NBC, FOX News, and GQ), and building Brazil-to-U.S. market entry operations spanning compliance, customs, and national distribution.
If you’re an operator who wants durable growth—not vanity metrics—this conversation will give you practical frameworks for U.S. expansion, partnerships, event ROI, and scalable distribution.
Scaling isn’t magic—it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello—4x exit founder, agency CEO, and author—the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.
#Entrepreneurship
#Ecommerce#DTC#AmazonSeller#BrandBuilding#GrowthStrategy#RevenueGrowth#GoToMarket#Partnerships#ChannelStrategy
