Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.
Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful.
Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.
Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia.
Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade.
Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.
Episode 2 - The Power of Storytelling in Your Business
Welcome to 'Standing on Business' with Dr. Melissa, where she dives deep into the transformative power of aligning purpose with business. In this episode, Dr. Melissa shares the key to unlocking profits and abundance by embracing the authenticity of your own story. Learn how to turn your breakdowns into breakthroughs, your mess into your message, and your pain into purpose. Join us as we explore the profound impact of leading with truth and connecting with others through storytelling. Get ready to ignite a fire within yourself, prioritize growth, and infuse your business with soulful purpose. Tune in, stand out, and start 'Standing on Business' today!
S2 E3 - ALL BRANDING IS PERSONAL - Brand Yourself Know Yourself
I’m Hersh Rephun, the MESSAGE Therapist™. I’ve worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar nominees, and it comes down to this: all branding is personal. Many of my clients have been with me for the span of our careers.
If you and I connect, my hope is to work with you long after our brains have been uploaded.
S2 E2 - How to Create Your Book Without Writing a Word
Michael DeLon creates credibility. As The Credibility CoachTM and President of
Paperback Expert, he helps business owners clarify their message and capture more
clients using their Amazon Best-Selling book. By implementing his Credibility Marketing
System, you’ll gain more clients, get more referrals, and grow your revenue.
Michael is the author of On Marketing, a #1 Amazon bestselling author, and the creator of The
Credibility Game Plan. Since 2013, he has worked with business owners across the United States
and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who
is deeply involved in his church. You can normally find Michael investing time with his family,
reading a great book, or facilitating growth in the lives of those around him.
"Episode 1 - 3 Principles to bring Authenticity in your Business "
In a world where many businesses struggle to stand out, embracing your authenticity and infusing your purpose into your business can be a game-changer. It's not just about making a profit; it's about creating a meaningful impact and living a fulfilling life.
S2 E22 - Keeping, Protecting And Growing What You Earn
Dr. Sherry Peel Jackson is a retired Certified
Public Accountant, Certified Fraud Examiner and
former IRS agent with over 35 years of experience in
public, private and governmental accounting. She is a
financial and business strategist who conducts basic
and advanced financial education seminars across the
United States. She also consults with businesses and
individuals in the areas of IRS audit preparation,
wealth creation, debt elimination and overall financial
literacy. She administers workshops for various
establishments, including private companies, non-
profit organizations and churches. Dr. Jackson has
over 35 years of experience with church accounting
and policy, pastor’s personal finances and church
wealth creation strategies. Dr. Jackson is also an author and speaker. She is the
author of several books including: How To Escape The Rat Race: Four Keys To
Acquire The Life Of Your Dreams, How To Stick It To The IRS: Confessions From
A Former Insider, Church Wealth, Ministry Health: Five Pillars Of Ministry
Growth And Financial Wellness, and co-author with Myron Golden, Ph.D. of
Increase Your Income And Reduce Your Taxes: Innovative Strategies For Wealth
Creation and Legacy Building.
S2 E1 - Leading Transformational growth and change
Jon Kidwell is the founder and leader of Leadwell, a leadership development company on a mission to equip and empower leaders so they can succeed at their life's mission. We support leaders and their organizations through coaching, training, team building, and speaking.
During his tenure as VP of Innovation and Operations for a global nonprofit in Houston, TX he worked with companies such as Apple, Nike, MD Anderson Cancer Center, Pfizer, the University of Houston, and the YMCA of the USA.
Additionally, he serves as an Org. Leadership M.A. Adj. Professor for the Townsend Institute at Concordia University Irvine.
S2 E21 - Mastering Productivity: Amber's Secrets to Transforming Your Business
Can mastering productivity truly transform your personal and professional life? Join us as we welcome Amber, a seasoned productivity specialist, who shares her remarkable journey from organizing consultant to an expert in efficiency and time management for service-based business owners. Discover how shifting the focus from mere organization to true productivity can lead to greater joy and reduced stress in business. Amber uncovers the secrets of investing your best time in high-value activities that align with your goals, showcasing how this approach can not only enhance your business success but also improve personal well-being and relationships.
In this episode, Amber delves into the art of productivity mastery, treating it as a learnable skill set akin to marketing and finance. We break down time management into four essential buckets for small business owners: marketing and visibility, sales, servicing clients, and leadership. Amber emphasizes the importance of balancing these activities to avoid focusing too much on one area at the expense of others. With insights from her Leverage Lab, one-on-one coaching, and her podcast, Small Business Straight Talk, Amber shares valuable anecdotes and wisdom that highlight the significance of continuous learning and family in her journey. Tune in to uncover the transformative power of purposeful and consistent action in achieving your goals and fostering a positive, impactful work culture.
S2 E20 - Revolutionizing Law Enforcement: Emotional Intelligence & Leadership
Dr. Richard Bistline is a seasoned business leader and expert in Public Safety and Law
Enforcement, with over 30 years of experience, including 15 years as a police oEicer in
Fairfax County.
As a professional trainer, leadership coach, and consultant, he is dedicated to fostering
growth and resilience in individuals, allowing them to thrive in the workplace. With a
Doctorate in Organizational Leadership, an MBA, and certifications as an Associate
Certified Coach and Measurement Specialist, Rick challenges conventional development
practices, working with diverse clients and teams to achieve personal and professional
goals while focusing on the mission.
Rick lives in Montgomery County, MD, with his wife, Susan, and their two Labrador
retrievers (Cooper and Murphy). Rick enjoys golfing, is an aspiring pilot, and is a practicing
stoic philosopher.
Episode 1 - Gold watch, Gold chain or the Brass ring?
"Get ready for a refreshing take on hot-button topics! With humor, honesty, and maybe a little healthy debate, we’ll sip the tea, spill the honest truth, and find common ground across the generation gap.
Let's dive right in with our first hot topic debate - the generational perspective of success & the issue of student loan debt and whether it should be forgiven or not."
Episode 2 - The “Boo”, the “Bae”, or the “Shorty”: Are We Speaking the Same Language?
Join hosts Dr. Melissa, Amber and Zion as they spill the tea on generational language differences in the latest episode of "What's the Tea with Gen X, Y, and Z." From "boo" to "bae" to "shorty," discover how each generation brings a unique flair to communication. With humor, insights, and a touch of confusion, this episode delves into the importance of understanding and embracing diverse language while bridging the generational gap. So grab your cup and tune in for a refreshing take on the power of words and the beauty of connection. One conversation at a time, one cup of truth at a time.
S2 E19 - How Emotional Intelligence (EQ) as seen through the lens of Empathy
After losing her career as a professor to brutally unempathic leadership, Dr. Melissa Robinson-Winemiller reinvented herself as an expert in empathy and emotional intelligence (EQ) and has never looked back. She not only has 25+ years of leadership experience in profit, non-profit, and academic settings, but also a doctorate in progress in Interdisciplinary Leadership and extensive experience consulting in change management, data analytics, and the psychology of leadership. In addition to this, she has decades of experience as an author, with her newest book, The Empathic Leader: How EQ via
Empathy Transforms Leadership for Better Profit, Productivity, and Innovation, released this fall. She is also an international public speaker, having spoken at prestigious institutions like Cambridge and Oxford Universities, as well as a trainer and coach. She has created the perfect blend to guide both current and emerging leaders in navigating these challenging waters to increase productivity, innovation, and profit.
Episode 3 - Contracts, Cuffing, and Clarity: “Dating” across Generations
Pour yourself a cup of introspection and get ready to dive into the ever-evolving world of dating with "What's the Tea with Gen X, Y, Z." In this sizzling episode, hosts Dr. Melissa, Amber, and Zion bridge the generational gap by dissecting how love and relationships have morphed across generations. From the nostalgic handwritten contracts of Gen X to the digital dating pioneers of Millennials and the skeptical yet savvy Zoomers, we decode the languages of love and commitment. Tune in to discover the secrets of "cuffing," laugh at outdated dating rituals, and gain insight into the modern-day quest for clarity and connection. Whether you’re looking for lessons from the past or tips for future flames, this episode is sure to leave you entertained and enlightened. Join us as we sip, spill, and serve the hottest takes on dating across the ages!
S2 E18 - Embrace your servant’s heart to elevate your business
Jim Hardwick’s life changed forever when he chose to go beyond his borders. Growing up in Speedway, Indiana, he had little chance to travel during his childhood. So, when the opportunity arose to join Up With People and spend time with 125 other kids from 25 different countries, he seized the chance to expand his horizons. That trip made such an impact on his life and set the trajectory for success. What followed was 36 years in corporate America, helping sales teams and leaders generate consistent revenue. And while this has always been fulfilling, Jim knew there had to be more. That’s when a fateful trip to Kenya revealed his true calling. He went at the encouragement of a friend, and in a single moment, discovered a need that would pivot his life in ways he could not have imagined. While on safari, Jim visited a medical clinic for the Masai people, and learned that they didn’t have access to critical dental care. Since his wife, Jody, is a dental hygienist, he knew instantly how to solve that problem. Ten months later, he had founded the Hardwick Foundation, and they led their first dental team to Kenya. In this
inaugural trip, 191 people were treated and 258 procedures were performed in a tent, at no charge to the patients. The impact was instant and significant, and that’s the moment he knew his mission was much larger than himself.
Today, Jim helps servant leaders go beyond their borders through a program he created called Magnificent Significance. He serves small to midsize business owners who want to live intentional lives and achieve superabundance through service. His experience includes over 25 years in executive leadership, helping his clients generate profitable revenue while taking a deeper look into what really matters by igniting a business culture of engagement and collaboration. Jim has traveled to 41 countries and experienced many different cultures. He is also a keynote speaker who shares his unique servant leadership journey from sales to nonprofits to safaris. He and Jody are proud to be the 2022 recipients of the James E. MacLennan Everyday Hero award through Up With People. His core mission is to encourage his clients to embrace their servant’s heart to elevate their business.
Episode 4 - Tinder, Match, Bumble and Beyond Dating in the Digital Age
In this sizzling episode of "What's the Tea with Gen X, Y, Z," the trio dives deep into the digital age of dating! Whether you're an Xer reminiscing about the good old days of meeting at the local Winn Dixie, a millennial navigating the revolutionary rise of Tinder, or a Zoomer swiping through Bumble with ease, this episode has something for everyone. Dr. Melissa, Amber, and Zion share their unique experiences with dating apps, uncover the truths and misconceptions, and provide essential tips to stay safe and find what you’re truly looking for. From serious relationships to casual flings, compatibility to catfishing, this unedited, honest conversation is your ultimate guide to the world of online dating. So pour yourself a cup and get ready to sip on some digital dating wisdom — it’s time to decode love, one swipe at a time!
Episode 5 - Fight the Power: Activism and Social Change
Brew yourself a piping hot cup of tea and dive into this electrifying episode of ""What's the Tea with Gen X, Y, Z!"" Hosts Dr. Melissa, Amber, and Zion, representing three different generations, tackle the hot button issue of social activism and how it's morphed through the eras.
Join us as we sip on some hard-hitting truths, celebrating the tenacious spirit of activism running through the veins of Gen X, Millennials, and Gen Z alike. From the raw power of street protests to the digital prowess of hashtag campaigns, this conversation is an enlightening journey across time and tactics.
Did you know Juneteenth recently became a federal holiday, thanks to decades of activism? And how about the groundbreaking Me Too movement that shook the world? Exactly how do different generations leverage their unique challenges and strengths to fight for change? Tune in as we spill all the tea on racial equality, healthcare reform, police brutality, marriage equality, and so much more. Get ready to uncover unheard stories, unexpected truths, and plenty of laughter as everyone throws their viewpoints into the mix.
It's an intergenerational brew you won't want to miss! So, keep calm, press play, and dive into the heart of activism with your favorite tri-generational trio. Remember, every conversation is a step toward understanding, and every sip brings us closer to bridging the generational gap. Until next time, #KeepSipping and #KeepTalking.
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Catch us every week for your dose of thought-provoking, entertaining, and cup-filling discussions – one generation at a time.
Episode 6 - See What I’m Saying? Bridging Gaps in Generational Communication
Welcome to another captivating episode of ""What's the Tea with Gen X, Y, Z!"" This week, our dynamic trio—Dr. Melissa, Amber, and Zion—take you on a thought-provoking journey through the intricate landscape of communication across Gen X, Y, and Z.
Ever wondered why your emails get long-winded replies while your texts get just an emoji? Dr. Melissa kicks off the discussion, reminiscing about the pioneering days of email communication that Generation X championed, and why written records still hold a special place in their hearts, especially in professional settings. Amber dives into the swift and snappy world of Generation Y, highlighting the undeniable convenience and immediacy of text messaging and social media platforms. Zion brings the Gen Z flavor to the table, exploring the dominance of visual social media apps, voice messages, and the fascinating concept of parasocial relationships.
But it’s not all serious talk—expect plenty of humor and engaging banter as the hosts reflect on their differing communication preferences. There’s a spirited debate on the significance of face-to-face interaction versus digital correspondence, with Dr. Melissa stressing the necessity of tone and inflection, Amber preferring conflict-free digital spaces, and Zion advocating for the delicate balance between in-person and online connections.
Get ready to discover how emojis are breaking language barriers, the importance of nonverbal communication cues, and why understanding different communication styles can help bridge generational gaps. The hosts emphasize the significance of checking in to ensure messages are received as intended and share personal anecdotes about societal norms, engagement rings, and much more.
Join us in this episode as we laugh, learn, and celebrate the diversity in how we connect with one another. Whether you're a fan of old-fashioned phone calls or the latest social media trends, there’s something for everyone in this deep dive into the evolving world of communication. Tune in and keep the conversation going with your favorite tri-generational hosts. This episode promises to expand your understanding of human interaction in the digital age—don’t miss it!
S2 E17 - No Victim Blame – It Could Happen to Anyone
Debby Montgomery Johnson
Victims Advocate, Founder of The Woman Behind The Smile, Inc and Chair Board of Directors, the Society of Citizens Against Relationship Scams (SCARS.)
Entrepreneur, International Speaker, Best-selling Author, Debby is a woman on a mission. In her book, “The Woman Behind The Smile” she shares her personal experience with a “love” that turned into betrayal and financial disaster and she removes the mask of shame and shows others how to do the same. In addition to media interviews, financial institution webinars, Debby has recently worked with Verafin/NASDAQ in presenting a “victim’s side” of financial fraud.
Debby first appeared in the Palm Beach Post and has appeared on The Dr. Oz Show, CBS This Morning, The Mel Robbins Show, The Tamron Hall Show, WPEC CBS Channel 12 and WPTV NBC Channel 5, in addition to being featured on National Geographic’s Trafficked with Mariana van Zeller.
Debby’s background is diverse from working as a paralegal and Senior bank branch manager to being a U.S. Air Force Intelligence Officer serving at the Pentagon and with The Defense Intelligence Agency. She is President of BenfoComplete.com, a vitamin supplement company serving clients with diabetes and neuropathy.
Debby’s focus and passion is seen in educating and supporting survivors of online relationship fraud through SCARS, a crime victims' assistance & crime prevention nonprofit organization providing services & support for scam victims worldwide.
Episode 8 - From Dial-Up to Digital: The Importance of Digital Literacy
"Welcome to Episode 8 of ""What’s the Tea with Gen X, Y, Z,"" where we dive into the ever-evolving world of digital literacy! Our dynamic trio—Zion, Dr. Melissa, and Amber—representing Gen Z, Gen X, and Millennials respectively, come together to unravel the complexities of navigating today's digital landscape.
From the humorous hiccups of dealing with long profile names to the serious stakes of digital competency, this episode delves deep into the generational divide and tackles it head-on. Listen in as Dr. Melissa takes us on a nostalgic trip through the early days of the internet, while Amber and Zion break down the current essentials of digital fluency and the challenges of staying ahead in a tech-driven world.
Get ready for an insightful chat that spans analog nostalgia and digital frontiermanship, highlighting the importance of keeping our digital skills sharp to protect ourselves from online scams and cyber pitfalls. With a healthy dose of humor, honesty, and hearty debate, our hosts underscore the power of different generations coming together to share wisdom and stay relevant.
So, grab your earbuds and join us as we bridge the generational gap, one byte at a time. Don't miss out on this lively discussion, and be sure to tune in next week for another dose of cross-generational camaraderie and knowledge-sharing. This is more than just a conversation—it's a movement toward digital unity!
**Tune in now to ""What’s the Tea with Gen X, Y, Z.""** Press play and let's spill the tea!"
Episode 7 - Passion vs. Paycheck: Achieving Work-Life Balance in Different Generations
**What’s the Tea with Gen X, Y, Z: Episode 7 – Energize! Balance, Burnout, and the Dance of Life**
Ever felt like you’ve been running on an endless hamster wheel with no end in sight? Dive into this eye-opening episode of ""What's the Tea with Gen X, Y, Z"" as Dr. Melissa, Amber, and Zion tackle the high-stakes game of work-life balance.
In Episode 7, we're spicing things up with some crucial, candid convos on how different generations view the endless grind. Dr. Melissa gets real about burnout's grim shadow over job quality and explores the historical grit behind Gen Xers' no-nonsense work ethic.
Amber, representing Millennials, reveals her journey of merging work and life in pursuit of entrepreneurial dreams and flexibility. Zion brings a Gen Z twist, stressing the golden rules of self-care and mental health.
Hear these powerhouses share meaningful tips on decompressing, finding passion-based careers, and navigating through life's hustle with grace and satisfaction. Whether it's about ""working smarter, not harder"" or laying down the bricks now for a kickass future, these hosts drop pearls of wisdom to help you find that sweet spot of productivity and peace.
Tune in to transform your routine and rethink your hustle strategy! It’s time to energize yourself and master the fine art of balancing work, play, and everything in between. You won't want to miss this enlightening chat—your path to a brighter, burnout-free life starts here!
Press play and let's spill the tea!
