Season 25 Episode 531
Think Engage Thrive E12 - Joe Roetheli Entrepreneur Extraordinaire
In 1996, Joe and his wife Judy turned entrepreneurs when they began a pet food/treat company with the dental treat known by many dogs and cats as “Greenies®”. After growing the company to the eighth largest pet food/treat company in the world and receiving over 4 dozen awards, the company was sold to Mars, Inc. in 2006. Joe and Judy remain entrepreneurs today with their launch of Yummy Combs, a full-body pet treat that addresses dental health, superior nutrition, and great taste, while actively battling choking hazards through special product innovations.
As a result of their success in the private sector, Joe & Judy founded, lead, and manage The Roetheli Li I’ Red Foundation, a 501 (c)3 charitable entity. Joe and Judy, devote much time, effort, and financial resources to helping others through The Roetheli Lil Red Foundation. Joe considers this work as his most important achievement; his vision is that bringing hope and inspiration are special gifts. He wants everyone to become the best they can be. Judy welcomes each coming day with eagerness to inspire others and do great things.
