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S5 E28 - SWAG and Merch Strategy: How to Choose Branded Products That Work
What makes branded merchandise worth keeping? In this episode of Unlocked, Madelyn Blair talks with Barbara Hobart about SWAG, merch, and why tangible brand experiences still matter in a digital world. Together they explore how leaders can think strategically about branded products, from sustainability and usefulness to loyalty, visibility, and emotional connection.
Barbara shares how she moved from television writing to merch strategy, why “cheap” can cost more in the long run, and how companies can choose items that truly fit their audience and purpose. In Grounds for Thought, Madelyn reflects on the branded items she has kept over the years and what they reveal about value, usefulness, and meaning.
How do you choose the right SWAG or merch for your audience? Barbara Hobart explains how branded products can move beyond clutter to become meaningful tools for customer loyalty, visibility, and connection.
