Season 301 Episode 10182
S2 E19 - The Secret to Successful Crowdfunding Campaigns, According to Marketing Expert Jason Fishma
In This Episode, I Uncover Jason Fishman’s Insight on How to Drive Traffic to Your Reg CF Campaign and Why Social Proof Is Key to Success http://s4g.biz/08oct24 tl;dr: Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors. Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign. Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects. Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies. Test and Optimize: Jason’s marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance. http://superpowers4good.com