Season 301 Episode 10202
S2 E5 - How Lindsey Williams Is Making Wine More Approachable for Everyone
Urban Wine Co. Uses Innovative Winemaking and Focus on Diversity to Grow Its Presence in the Southeast and Beyond http://s4g.biz/20aug24 tl;dr: Introduction to the Guest and Business: Lindsey Williams, founder and CEO of Urban Wine Company, discusses her unique winery concept in the South, where they import grapes and use modern fermentation techniques. Her mission is to diversify the wine world and make it more accessible. Innovative Wine Production: Urban Wine Company imports grapes from various regions, including California, Oregon, and overseas. They’re working on producing North Carolina-grown wines, with their process taking place locally in the Lake Norman area. Lindsey’s Background and Transition: Lindsey, a former J.P. Morgan investment banker and lawyer, became passionate about wine during her travels. She studied winemaking and transitioned into the industry, eventually founding Urban Wine Company. Business Growth and Scaling: The company started small but gained popularity, now partnering with Target for a 44-store deal. They’re raising funds to expand production and distribution. Entrepreneurship and Problem-Solving: Lindsey shares advice for entrepreneurs, emphasizing the importance of learning, problem-solving, and adapting, particularly during challenging times like the COVID-19 pandemic. http://superpowers4good.com
