Season 301 Episode 10209
S2 E14 - From Mortgage Loans to Pet Poop Solutions: Sandy Stinson’s Entrepreneurial Journey
How GoodWag’s President Found Her Niche in the World of Pet Products with a Focus on Addressing a Universal Problem for Dog Owners http://s4g.biz/19sep24 tl;dr: Introduction to Sandy Stinson: Sandy Stinson, President of GoodWag, shares her journey as an entrepreneur, highlighting her background as a mortgage loan officer and her natural inclination towards risk-taking. GoodWag's Product Story: The origin of GoodWag began with the creation of the "poop pail," a solution for dog waste disposal, developed out of personal need. Sandy tested the product's market viability through a crowdfunding campaign in March 2021, raising $500,000 in 30 days. Challenges in Manufacturing: Sandy discusses her struggles with manufacturing during the COVID-19 pandemic, including supply chain issues and setbacks with manufacturers. Despite delays, she overcame obstacles to successfully bring her product to market. Sales and Expansion: Since launching the product on their website in late 2022, GoodWag has sold over a million dollars worth of poop pails. The company is currently exploring new products and has launched a regulation crowdfunding campaign on StartEngine to support its growth. Empathy as a Superpower: Sandy identifies empathy as her superpower, using it to understand and solve customer problems, both in her previous mortgage career and in her current business. She emphasizes the importance of listening to customer feedback to improve products and services
