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S2E47 - AI Isn't Goliath—It's the Slingshot: How Small Businesses Beat Giants
Gal Borenstein, founder of a Top 50 B2B agency (30 years, DC area, Department of Defense clients), flips the AI narrative: Small businesses aren't competing WITH AI—they're using AI as the slingshot to beat Goliath (big, established corporations). His books "Don't Believe the Hype: When Trust is on the Line" and "Beating Goliath with AI" teach niche players to exploit corporate weaknesses.
KEY TAKEAWAYS: ✅ 10-15 Year Client Retention — Industry average is 2-3 years. Gal's secret? Trust + KPIs (metrics that matter). ✅ You Are the Sale — People buy from people, even when buying "integrated AI supply chain software." Human connection = trust. ✅ Glass Door Era — CEOs can't hide flaws anymore. Disgruntled employees trash companies online. Trust Index + Guardian Framework = antidote. ✅ AI as Slingshot (Not Goliath) — Small businesses = David. Big corporations = Goliath. AI = the weapon that levels the playing field. ✅ Cheese Sculptor Case Study — Local cheese maker used AI to find cheese influencers, niche communities, and blew up his business at trade shows. ✅ 80% AI Hallucination Rate — Ask AI: "Is this verified? Show me the URL citation." 80% of the time, AI admits it was wrong and re-does it. ✅ Cross-Validate with Multiple AIs — Use ChatGPT, Claude, Perplexity. Claude = best for reasoning/market research.
Connect: LinkedIn: Gal Borenstein | Books: Amazon/Barnes & Noble
