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S2E33 - Why Your Book Sucks: The Ghostwriting Secret Authors Won't Tell You
#Ghostwriting #BookPublishing #AuthorAuthority
Most entrepreneurs think writing a book is about typing 50,000 words. They're wrong—and that's why 90% of self-published books fail. In this no-BS Total Disruption episode, Dr. Jake Clendenning interviews Scott Siri, professional ghostwriter and author educator, who reveals the brutal truths about becoming a published authority. Key Takeaways: • Why AI-generated books are destroying author credibility (Amazon's cracking down) • The fatal mistake: Starting to write BEFORE planning your book structure • Books are "business cards on steroids"—literal weight = authority positioning • Why dictation services make you "sound like an absolute buffoon" on paper • The education inflation crisis: Master's degrees are worthless, books aren't • 50-70 hours of interviews: How ghostwriters capture authentic voice without sounding fake • "Cheap & free" vs "great & paid for"—why settling for mediocrity kills entrepreneurship • The best compliment a writer can receive: "I forgot I was reading" Scott breaks down developmental editing, structuring non-fiction like fiction (character arcs in business books?!), and why professional help = energy left to actually MARKET your book. Resources: ScottSiri.com (free guide: "How to Write a Book") #AuthorAuthority #Ghostwriting #BookPublishing #TotalDisruption
