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S4 E28 Building What Matters: Dan Ward on Productizing Innovation at Detroit Labs
This week on Crunching Your Growth, Phil sits down with Dan Ward—Co-Founder and President of Detroit Labs, the digital innovation studio behind standout work for GM, Ford, Volkswagen, Jimmy John’s, Domino’s, Driveway.com, and more. We unpack how Dan builds cross-functional teams that turn messy opportunities into shipped products, why “design + engineering + outcomes” beats shiny tech, and how Detroit Labs helps enterprise brands move faster without breaking what already works. Dan also shares his mentorship philosophy from Central Michigan University’s New Venture Competition and the lessons that earned him CMU’s Entrepreneur of the Year and Crain’s 40 Under 40. If you’re scaling a product org—or trying to turn services into repeatable value—this episode is your blueprint.
