Season 108 Episode 3741
Stand Up to Trauma, S6E77
Trauma-informed sensitivity in marketing involves recognizing and addressing the potential impact of past traumas on individuals. By fostering a compassionate and understanding approach in advertising and communication, businesses can create a more inclusive and supportive environment for their audience, ultimately building trust and loyalty. Kat Kennan is a bestselling author, entrepreneur, and passionate marketing expert, known for building high-impact, customer-driven strategies and campaigns for CEOs, non-profits, startups, as well as B2B and CPG clients. As the founder and CEO of Radical Customer Experience™️, she specializes in trauma-informed and inclusive marketing services, for which she's developed the 3 R's business model, an empathy-driven customer approach combining inclusive marketing, technology, and infrastructure to deepen brand loyalty based on the proprietary, research-based Cancel Culture Check-Up™️ and Brand Sensitivity Score™️. Kat serves as an advisor to BRIDGE, the first ever trade organization dedicated to diversity, equity and inclusion for the marketing industry., and is a member of the CMO Club, NAEDI, the National Diversity Council, and the RAINN Speakers Bureau. As an active public speaker and advocate, she has been a contributor at venues like SXSW, Vision Zero Cities, NYC DCAS, Forbes, ANA, Serial Advisors, and iHeart Marketing. Kat is a certified trauma-informed professional, and also the founder of the advocacy organization Stand Up to Trauma.
