Season 239 Episode 8089
Marketing and Wellness - JACKIE BEBENROTH
Jackie Bebenroth is an expert in Change Marketing, helping transformational nutrition, wellness and fitness brands grow their influence and impact. Jackie draws from over two-decades experience in the marketing world to help visionary leaders in nutrition, fitness and wellness draw new customers and make a deeper impact in their lives. She's developed a communication methodology called the Change Stage Framework based on the idea that change is cyclical, not linear. When people embrace this idea, they're empowered to enjoy quick wins and lessons learned (NOT perceived failures!) at every attempt for personal growth. With this understanding, marketers can better connect and cultivate relationships throughout the cycles of change. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients where behavior and lifestyle change is a prerequisite to success.
